Harley-Davidson Faces Backlash Over DEI Program

Conservative Activists Criticize Company's Diversity Initiatives

Knoxville, TN - Harley-Davidson has become the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives. The controversy erupted after conservative activist Robby Starbuck posted a 10-minute video criticizing the company's DEI program on July 23.

In the video, Starbuck accused Harley-Davidson of "going woke" and abandoning its traditional customer base. He urged viewers to boycott the company and support smaller, more conservative motorcycle manufacturers.

Harley-Davidson has not yet responded to Starbuck's criticism. However, the company has a history of supporting diversity and inclusion. In 2020, the company launched a new DEI program called "One Harley." The program aims to create a more inclusive and equitable workplace for all employees.

It remains to be seen whether Starbuck's boycott will have any significant impact on Harley-Davidson's sales. However, the controversy highlights the growing backlash against DEI initiatives in corporate America.